DaySmart Recreation

Problem

• Outdated user experience (limited mobile functionality)
• Increasingly competitive market

Goals

• Modernize B2B2C application's design and UX
• Streamline registration and checkout processes

Target Audience

• Small to medium-sized (SMBs) and Enterprise-class businesses in the Sports and Recreation facility space
• Customers of Sports and Recreation businesses

Design Process

• Conducted in-depth user interviews to identify pain points and opportunities for improvement.
• Developed problem statements and prioritized design challenges.
• Generated multiple design concepts through brainstorming and sketching, explored various UI patterns and interaction flows.
• Built low-fidelity wireframes and interactive prototypes to test design assumptions and gather feedback from users and stakeholders.

Key Features

• Optimized user experience across different devices (desktop, tablet, mobile) for seamless interaction.
• Implemented clear information hierarchy and intuitive navigation menus to enhance user findability.
• Simplified registration and account setup processes to reduce user drop-off.
• Implemented clear checkout steps to build trust and increase conversions.

Results

• Analyzed conversion funnels to optimize key performance indicators (KPIs).
• Implemented analytics to track user behavior and identify areas for improvement in user engagement.
• Achieved higher mobile conversion rates and engagement metrics through responsive design and mobile-first approach.
• Created a modern and visually appealing design system that aligned with the brand identity, yet customizable for each business.

Reflection

• Emphasized the importance of continuous testing and refinement to achieve optimal design outcomes.
• Leveraged user analytics to inform design decisions and measure impact.
• Fostered effective communication and cross-functional collaboration with development, marketing, and product teams.
• Prioritized user needs and feedback throughout the design process.
• Developed a reusable design system to ensure consistency and efficiency in future projects.

Dreamersi

Problem

• Increasingly competitive web hosting market
• Outdated user experience (desktop only)

Goals

• Modernize the platform's design and user experience
• Enhance user satisfaction and self-service

Target Audience

• Small to medium-sized businesses (SMBs)
• English and Japanese speaking users

Design Process

• In-depth user research and market analysis
• Information architecture and user flow mapping
• Wireframing and prototyping
• Design system development (including color palette, typography, and UI components)
• Multilingual design and localization

Key Features

• Responsive interface for mobile & desktop devices
• User-friendly control panel with clear navigation
• Streamlined email management tools
• Integrated website builder
• Comprehensive customer support resources
• Language switching

Results

• Increased user satisfaction
• Improved user retention
• Decreased customer support inquiries

PSPinc

Problem

• Outdated website design
• Ineffective service communication
• Lack of mobile optimization
• Limited project showcase

Goals

• Clearly communicate services
• Enhance user experience
• Showcase portfolio
• Highlight company history

Design Process

• In-depth website audit and user research
• Information architecture and UX design
• Multi-device wireframing and mockups
• Cross-functional team collaboration
• Website development and testing

Results

• Increased website traffic and engagement
• Improved lead generation
• Enhanced brand perception
• Positive user feedback

Lessons Learned

• User-centered design is crucial
• Strong branding is essential
• Responsive design is a must
• Storytelling builds trust

HopTile

One-page website builder

• Designed wireframes and rapidly created interactive prototypes for experimental website builder app
• Collaborated with developers and engineers to create an intuitive interface for complex tasks
• Developed custom image cropping tool along with UI to embed videos and RSS feeds
• Used Photoshop, HTML, CSS, PHP, JavaScript, and jQuery.

Ezell's Chicken

• Met with Ezell's President to discuss website project
• Conducted research for design trends in fast food industry
• Designed website mockups, and prototype to present to client
• Used Photoshop, HTML, CSS, and jQuery

Fazewire

• Designed mockups and developed website
• Built custom jQueryUI slideshow with touch interface
• Integrated AJAX domain search functionality
• Used Photoshop, HTML, CSS, JavaScript and jQuery